With participation in women’s sports at an all-time high and the changing social and political climate, corporate sponsors have taken notice and are investing in the success of the athletes and themselves.
Read MoreHistorically in sports, women have had and continue to have many obstacles to overcome. They often have been scrutinized for their appearance; either criticized for their lack of femininity or hyper-sexualized in the media and on the cover of magazines. Before the passage of Title IX in 1972, about 1 in 27 women participated in sports.
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